Vikings Luxury Buffet, the Largest Buffet Restaurant in the Philippines recently won its first international award presented this December at the Grand Harbor Hotel in North Point, Hong Kong. The prestigious award to Vikings bested other companies from Hongkong, China, Singapore and other Southeast Asian countries.
The Yazhou Zhoukan Asia Excellence Brand Award 2015 was proudly received by Vikings Managing Director Jackson Go and Vikings Marketing Director Charles Stewart Lee in a grand awards night in Hongkong. In receiving the award, Vikings’ Charles Stewart Lee expressed the honor with pride receiving the award for the Philippines Largest Buffet Restaurant. We did not expect to be here since we only started in April 2011 and it is extremely heart-warming to see what the company has achieved through the years, Lee said. He mentioned his deep appreciation to the loyal customers and suppliers for constantly supporting the company’s venture and expansions and the constant feedbacks from its customers on how to improve further the service.
In an ambush interview in Hongkong, Lee again stated his company’s surprise of winning the award as Vikings was up against larger companies from the different regions of the world. Asked on the brand strategy of the company, Lee mentions of the company’s offering high quality food and service within a hotel ambience at a competitive rate. Throughout the years the company constantly listens to what the customers want it to improve on. The company sees to it that the customers are given a new taste of the brand by offering different interiors and different menu per branch so that they have a reason to visit all of our stores and it has given the brand a personality that no other buffet restaurants in the country has done which is to give it an image of “feast”, Lee emphasized.
As to the future business plans of the company, it is looking at expanding some of its existing brands like VIKINGS and NIU in other regions in the Philippines with untapped market. The international expansion in China and some Southeast Asian countries are also in the drawing board as well as franchising new brands abroad to bring into the Philippines, Lee concluded in the interview.*